With over 3 billion active users each month, Facebook continues to be the most popular social media platform in the world. Despite its large reach, however, Facebook ads have a reputation for low engagement. That’s why advertisers need to work extra hard to run Facebook ads that boost brand awareness and turn scrollers into customers. Here, our team of experts walks you through the steps we use to help our clients achieve a higher ROI. What are Facebook ads? Facebook ads are sponsored posts that appear across Facebook’s network that promote a business’s brand, products, or services. (Image: Facebook screenshot) Also called Meta ads, Facebook ads target people based on their age, interests, and online behavior to reach the right audience. Advertisers pay a fee based on how many people see or click on their ads. How do Facebook ads work? Brands create ads that show up in their target audience’s Facebook feeds and stories, as well as other places on Facebook and Instag...
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